Xinyu Zhou, Ph.D.
Xinyu Zhou is an assistant professor in the Management & Marketing department. She received a Ph.D. in Marketing with a Statistics minor from New Mexico State University, a Master’s degree in Marketing from the Zhongnan University of Economics & Law in China, and a Bachelor of Business Administration in Marketing degree from the China University of Geosciences in China. Xinyu’s research interests include the impacts of contextual cues on consumer preferences, service communication, business ethics, and consumer ethics.
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